Eco helps some of the world’s largest brands transition from push marketing to scalable 1-to-1 marketing and engagement methods, taking brand loyalty to new heights.

Value Proposition for the E-commerce & Packaged Goods Industry

1

Massively Scalable 1-to-1 relationship marketing

Eco allows you to distribute customer relation responsibilities and allows you to engage with customers on a 1-to-1 personalized manner.

2

More Income through Rewards

Incremental revenues are generated from cross selling through rewards.

3

Operative Improvements

This is the traditional space of surveys: customers share their opinion and the results are being aggregated. Once the business detects commonality of concern, a project is formed to mitigate the concern.

4

Online Reputation Monitoring & Improvement

Eco increases traffic to your e-commerce site by generating more positive reviews on the internet. Eco is not a tool that just tracks but also improves online scores.

5

Build a Customer Database

The CPG business is largely anonymous. Eco, however, helps you convert unnamed customers to loyal repeat buyers. You can generate incremental sales and route traffic from retailers to your ecommerce site. Increase click thru rates when marketing to customers re-using some of the comments they have given to personalize campaigns.

6

Improved Operational Transparency & Employee Satisfaction

Eco increases Employee Satisfaction by making service incidents transparent. Suddenly, your front line staff will realize that their bosses notice the effort they put in with the customers. Implementing Eco transforms customer services into a motivating team discipline.

Custom Tailored Solution

The following are pre-configured solution components tailored to the E-commerce & Packaged Goods industry:

Track Product Review Sites

Eco tracks all leading product review sites such as amazon.com and will collect the data for your products on a daily basis.

Product Category specific breakdown of Feedback

Track which reviews relate to more than 50 different criteria such as product packaging, ease of use, ergonomics, etc.

Multi-Category Support

Eco allows you to manage multiple categories of a brand in the system and allows you to slice & dice data by brands, territories or POS and compare performance.

Feedback Syndication

Using Eco you can promote the positive experience of your customer into the internet and gain more marketing coverage from the experience. Increase positive internet review scores within a few weeks.

On site Tablet

Eco comes with a tablet application that you can use at your Point of Sales to invite customers to give you feedback through the tablet or to self-invite themselves for mini-surveys.

Collect Voice Feedback from your Call Center

Allow your callers to end the call with a brief voice based survey and reward your callers with a promotion on their next order in return.